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Why Children Love Being the "Winner" in Games

  • Jun 20
  • 3 min read

In children's play and activities, the desire to be the “winner” is a universal phenomenon. Children often display intense excitement when they win and clear disappointment when they lose. From the perspective of developmental psychology, this is not merely a sign of simple competitiveness; rather, it reflects crucial biological, cognitive, and social mechanisms that shape a child's personality and learning motivation.

The Biology of a "Winner": How the Brain’s Reward System Ignites Motivation

From a neuroscience perspective, the feeling of winning is tightly linked to the brain's reward system. When a child achieves a victory, the brain releases dopamine: a neurotransmitter that plays a central role in excitement, motivation, and learning (Schultz, 2015). Dopamine does not just provide immediate pleasure; it helps the brain memorize the behavior that led to the positive outcome, thereby driving the child's desire to repeat that behavior in the future.

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Children learn to take turns during learning activities

Research by Berridge and Kringelbach (2015) demonstrates that experiences of "success" strongly activate the nucleus accumbens, helping to forge a connection between effort and reward. For young children, winning a game thus becomes a powerful biological signal confirming that “I did it right.”

Winning as a Foundation for Self-Efficacy

Moving beyond biological reactions, winning plays an essential role in developing a child's belief in their own capability, known as self-efficacy. According to Bandura (1997), self-efficacy is primarily built through direct mastery experiences (successful experiences). When a child wins a game, they do not just feel happy; they internalize the message: “I can do this.”

This belief has a long-term impact on learning motivation, perseverance, and the ability to face challenges. Children with high self-efficacy are generally more willing to experiment, less likely to avoid difficult tasks, and quicker to recover from failure. Therefore, a child's desire to win can be understood as a natural developmental need to consolidate a positive perception of themselves.

The Role of Social Recognition

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In addition to personal factors, winning carries distinct social significance. In a group environment, the winner typically receives attention, praise, and recognition from both adults and peers. According to Erikson’s (1963) theory of psychosocial development, children in preschool and early elementary school are forming a sense of industry and competence; being recognized helps them feel valued within their collective.

Research by Harter (2012) shows that positive encouragement from the social environment can enhance a child's self-esteem and intrinsic motivation. Consequently, winning is not just an individual outcome, but also a form of social validation that helps children feel a strong sense of belonging to the group.

The Desire to Win vs. The Fear of Failure: A Crucial Distinction

It is critical to distinguish between the desire to win and the fear of failure. In the early stages of life, most children want to win for the joy of achievement and the sense of mastery, rather than out of a fear of being judged if they lose. According to Dweck (2006), when children are nurtured in an environment that emphasizes effort and the process, winning is viewed as a result of hard work, while failure becomes an opportunity for learning.

Conversely, if the environment overemphasizes outcomes, children may gradually shift from wanting to win to fearing defeat, leading to anxiety and challenge avoidance. This highlights the vital role of adults in guiding how children perceive winning and losing.

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Winning as an Effective Learning Mechanism


From an educational viewpoint, games with winners and losers provide immediate feedback—a critical element in learning. According to Skinner (1953), clear and timely feedback reinforces behavior more effectively. Children easily recognize the link between their actions and the outcomes, allowing them to adjust their strategies in subsequent playthroughs.

As a result, winning a game does not only satisfy emotions; it functions as a “learning tool” that helps children develop cognitive flexibility and problem-solving skills.

Conclusion

A child's preference for being the winner in games is the product of a complex interaction between biology, psychology, and social factors. Winning activates the brain's reward system, reinforces self-efficacy, offers social recognition, and provides effective learning feedback. Understanding this phenomenon correctly allows parents and educators to not only encourage healthy competition but also effectively accompany children through both victory and defeat, thereby nurturing well-rounded emotional and personality development.

References

  • Bandura, A. (1997). Self-efficacy: The exercise of control. New York, NY: Freeman.

  • Berridge, K. C., & Kringelbach, M. L. (2015). Pleasure systems in the brain. Neuron, 86(3), 646–664. https://doi.org/10.1016/j.neuron.2015.02.018

  • Dweck, C. S. (2006). Mindset: The new psychology of success. New York, NY: Random House.

  • Erikson, E. H. (1963). Childhood and society (2nd ed.). New York, NY: Norton.

  • Harter, S. (2012). The construction of the self: Developmental and sociocultural foundations (2nd ed.). New York, NY: Guilford Press.

  • Schultz, W. (2015). Neuronal reward and decision signals: From theories to data. Physiological Reviews, 95(3), 853–951. https://doi.org/10.1152/physrev.00023.2014

  • Skinner, B. F. (1953). Science and human behavior. New York, NY: Macmillan


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